One of the key limitations of creativity is asking the wrong question. There’s this quote from a designer, “Don’t ask me to build a bridge; show me the canyon,” that reflects this limitation. Maybe a bridge isn’t the answer. If you want to get from side A to side B and you ask me to build a bridge, you’ve already given me the answer. When in fact, the best answer may not be to build a bridge, it might be to take a boat or a zip line from A to B.

— Claudia Kotchka

https://www.atlassian.com/blog/teamwork/unlearn-five-fallacies-innovation