An org that is truly scaling, however, is becoming more effective as it gets bigger.

The difference is purpose.

When you know why you’re doing what you’re doing, you make better choices about allocating resources and saying “yes” vs. saying “no”. Scaling enables you to stop doing one thing so you can start doing something new.

— Dominic Price

https://www.atlassian.com/blog/teamwork/unlearn-five-fallacies-innovation