You should get deliberate about the way you describe your services, remembering that you are not being hired because you can write, design or code. You’re being hired because your client has a pain in their business life, which they believe your service can remedy.

— Liam Veitch

https://www.freelancelift.com/freelancers-need-to-understand-copywriting-too-with-d-bnonn-tennant-qa/