Michael Bierut - Massimo Vignelli was very enthusiastic
Massimo cared deeply and obsessively about typefaces, kerning, and the space between objects.
Every time he sat down to make a three-and-a-half by two-inch business card, it was like no one had ever made one before. He worked it out so carefully and came up with something that he hadn’t quite done before.
Then he’d exclaim, “Ahh! Isn’t this great?!” He was so enthusiastic and uncynical and ready to be surprised.
— Michael Bierut