Oliver Reichenstein - Thinking is stressful
Quality — as in “fitness for purpose” — lives in the structure of a product. A lack of quality is a lack of structure, and a lack of structure is, ultimately, a lack of thought. One does not find a solid structure by following some simple method. We deepen the structure by deepening our thought on the product. Our role as designers is to put thought into things. And that’s why most websites, clients, and jobs suck, and will always suck. Everybody hates to think, because everybody hates to listen, everybody hates to reflect, and we all hate to use our imagination.
Thinking is stressful. While stereotypes click together sweetly, thinking comes in bitter flavors. We recur to clichés rather than reflection, because they make us wise without listening, bright without reasoning, and smart without taking the risk of being imprecise, boring, annoying, wrong.
— Oliver Reichenstein