Robert Williams - People need to believe in your punchline
To make you laugh, a comedian has to convince you into believing their punchline. Jerry Seinfeld is a comedy master. His observational humor is not only hilarious, it’s caused millions of people to say “the way he explained that is exactly how it actually feels!”
This is what our websites don’t do. They don’t setup the punchline. Instead they just go straight to “we’re the best, laugh at all of our jokes.”
— Robert Williams