In many ways, Getwear’s story was an attempt to revive a golem. Most people, whatever their social group or сlass, don’t see the need to design their own clothes. Getwear was doomed from day one.

We started listening to user feedback only when we were already up and running, and acting on it didn’t change much. What sense would adding color and fabric options make if people simply are not interested in purchasing custom jeans online?

— Yaakov Karda

http://www.smashingmagazine.com/2015/11/lessons-learned-shutting-startup/